Don't Believe Your Own Press

• “With success comes the temptation to tell oneself a story, to round off the edges, to cut out your lucky breaks and add a certain mythology to it all…It’s a type of storytelling in which eventually your talent becomes your identity and your accomplishments become your worth. But a story like this is never honest or helpful.”
• “Crafting stories out of past events is a very human impulse. It’s also dangerous and untrue. Writing our own narrative leads to arrogance.”
• “The first principle is that you must not fool yourself—and you are the easiest person to fool.” -Richard Feynman
• “Instead of pretending that we are living some great story, we must remain focused on the execution—and on executing with excellence. We must shun the false crown and continue working on what got us here.”

Humility

• “When we remove ego, we’re left with what is real. What replaces ego is humility, yes—but rock-hard humility and confidence. Whereas ego is artificial, this type of confidence can hold weight. Ego is stolen. Confidence is earned.”
• “One might say that the ability to evaluate one’s own ability is the most important skill of all. Without it, improvement is impossible.”
• "What is rare is not raw talent, skill, or even confidence, but humility, diligence, and self-awareness.”
• "We don’t like thinking that someone is better than us. Or that we have a lot left to learn…For this reason, updating your appraisal of your talents in a downward direction is one of the most difficult things in life, but it is almost always a component of mastery. The pretense of knowledge is our most dangerous vice, because it prevents us from getting any better. Studious self-assessment is the antidote.”

Lifelong Learning

• “It tends to surprise people how humble aspiring greats seem to have been…The reality is that, thought they were confident, the act of being an eternal student kept these men and women humble.”
• “It is impossible to learn that which one thinks one already knows.” -Epictetus
• “An amateur is defensive. The professional finds learning (and even, occasionally, being shown up) to be enjoyable; they like being challenged and humbled, and engage in education as an ongoing and endless process.”
• “I never look back, except to find out about mistakes…I only see danger in thinking back about things you are proud of.” -Elisabeth Noelle-Neumann
• “This characteristic (focusing on how to improve even in success) is characteristic of how great people think. It’s not that they find failure in every success. They just hold themselves to a standard that exceeds what society might consider to be objective success. Because of that, they don’t much care what other people think; they care whether they meet their own standards. And those standards are much, much higher than everyone else’s.”

Hard Work

• “The way to do really big things seems to be to start with deceptively small things.” -Paul Graham
• “To become what we ultimately hope to become often takes long periods of obscurity, of sitting and wrestling with some topic or paradox.”
• “Greatness comes from humble beginnings; it comes from grunt work. It means you’re the least important person in the room—until you change that with results.”

Other Thoughts

• “Talk depletes us. Talking and doing fight for the same resources. Research shows that while goal visualization is important, after a certain point our mind begins to confuse it with actual progress.”
• “Play for the name on the front of the jersey and they’ll remember the name on the back.” -Credited to several people, including Tony Adams

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Other notable books by the author:

• Growth Hacker Marketing
• Perennial Seller
• Stillness Is the Key