Neil Gaiman’s Top 13 Writing Tips

Neil Gaiman is arguably one of the most creative minds of our generation.

From writing comics and children’s books to television scripts and mythological fiction, Gaiman has traversed a wide landscape of literary fiction. His award-winning books include American Gods, The Sandman, Coraline, The Graveyard Book, and Stardust.

In 2019, Gaiman pulled back the curtains on his writing process and recorded a MasterClass on storytelling. (MasterClass is a subscription program where for $180/year, you can watch high-quality courses from experts in various fields.)

Here are the top 13 lessons I learned from his MasterClass:

1. Use lies to communicate truths

“Fiction stories are one of the most interesting phenomena that human beings have…Stories are part of us, and we convey truth with stories, which is fundamentally the most gloriously giant contradiction that you can ever imagine. What we’re saying is, we are using lies, we’re using memorable lies, we are taking people who do not exist and things that did not happen to those people in places that aren’t, and we are using those things to communicate true things to kids and to each other.” -Neil Gaiman

Gaiman says he writes not only because he enjoys telling stories but because he uses them to articulate things he believes about the world.

For example, he wrote the novel Neverwhere to discuss homelessness and explore the stories of people who fall through the cracks in society. He essentially used the novel as his Trojan horse to communicate the concept.

“If I sat down and said I’m writing a big book on homelessness, the only people who would pick it up and read it would be people interested in a book about homelessness,” says Gaiman. “What I want to do here is write a book about living in a big city. I want to write an adventure, but I want to write an adventure which when people finish reading that story…they’re going to look at the people sleeping in the shop doorways, they’re going to look at these people and they aren’t gonna pretend they’re invisible.”

Sometimes the best way to expose uncomfortable truth is to package it into a novel.

2. Acknowledge your growth areas

“The hardest time for me was starting out as a very, very young writer. I wrote short stories and sent them out to places that could conceivably publish them, and they all came back. And I looked at the stories which went out and came back and went out and came back, and I thought, ‘Okay, well one of two things is true here. Either I’m not good enough or I don’t understand the world, there’s stuff I don’t get, there’s stuff I need to know.’” -Neil Gaiman

Just like every other writer, Gaiman experienced a lot of rejection early in his career. He used that rejection to learn how he needed to improve.

Gaiman learned how to write stronger conflict into his stories, how to create characters that were more vulnerable and authentic, and how to craft stories that made readers keep turning the page.

Everyone has skills gaps. You must learn your gaps before you can fill them, and rejection is a great (albeit painful) way to identify those gaps.

3. Start a compost heap

“I think it’s really important for a writer to have a compost heap. Everything you read, things that you write, things that you listen to, people you encounter — they can all go on the compost heap, and they will rot down, and out of them grow beautiful stories.” -Neil Gaiman

Every successful author, musician, and artist has received questions like “What are your biggest influences?” and “Where do you find inspiration?”

Gaiman says that much of his creative inspiration has come from outside the world of writing. He credits musicians Lou Reed and David Bowie as two of the biggest influences upon his work, and he says that anything can be used as inspiration for writing.

Everything you encounter in life has the potential to influence your work: overheard dialogue in a coffee shop, that song on the radio you can’t get out of your head, the television scene that perfectly depicts the sexual tension of a first date. Don’t limit yourself to only the influences in your genre. Drink from a wide-brimmed glass of creative inspiration.

4. Reveal a little too much of yourself

“I wasn’t really prepared to say anything true about who I was. I didn’t want to be judged. I didn’t want people reading any of my stories to know who I was or what I thought or to get in too close. And I realized that if you’re going to write…you had to be willing to do the equivalent of walking down a street naked. You had to be able to show too much of yourself. You had to be just a little bit more honest than you were comfortable with.” -Neil Gaiman

If you’ve never read Neil Gaiman before, many of his books could be described as…weird. His book American Gods pits old-world mythological gods like Odin and Loki against new-world “gods” like technology and television. Anansi Boys tells the story of a man finding out his dead father was an incarnation of the spider god Anansi.

When he started out as a young writer, Gaiman worried that the types of stories he wanted to tell would give strangers too much of a view into his soul. Then he realized that’s exactly what readers wanted to see: they wanted him to spill his authentic self onto the page. Once he began doing that, he gained more readers.

Every story contains a snapshot of its creator. Are you refusing to pose for that picture? Give your readers what they want: a story with personality and authenticity.

5. Pay attention to the strangeness of humanity

“People are so much more interesting and strange and more unlikely than anything you could make up.” -Neil Gaiman

When I watch MasterClasses, I take copious notes. As I was writing the above quote while watching Gaiman’s MasterClass, I looked out the window and watched a teenager in a fluorescent yellow jacket ride past on a black unicycle. (I swear to God, I did.)

Gaiman says, “Every little detail that you can steal from the world and smuggle with you into your fiction is something that makes your world more real for your reader.”

Strange people and stories are all around you. You just need to take the time to look for them. Great characters and stories are borne from true characters and true stories.

6. Don’t tell readers how to feel

“I would much rather not tell you how to feel about something. I would rather you just felt it. I will tell you what happens, and if I leave you crying because I just killed a unicorn, I’m not gonna tell you how sad the death of the unicorn was. I’m gonna kill that unicorn, and I’m gonna break your heart.” -Neil Gaiman

Many professional authors preach “Show, don’t tell.” Even though that advice is commonplace, Gaiman’s unique spin on that advice is more memorable than most.

Create emotion in the scene without dictating emotion. Give readers a reason to care about the characters and the events they read, and their emotions will follow.

7. Get the bad stories out of your pen

“I think as a writer, and especially as a young writer, your job is to get the bad words out, the bad sentences out, the stories that aren’t any good yet. And you don’t ever get them out going, ‘I’m gonna write a really bad story now. I just have to get this out.’ You think it’s a great story, you think it’s a great idea, you think it’s good at least — and it may be — but the most important thing is just you got it out.” -Neil Gaiman

Writing requires a little bit of ego. Hitting “publish” is a writer’s implicit way of saying they believe their words are worth someone’s time to read.

But as Gaiman reminds us, we often learn as we go that we aren’t as good as we think we are. And that’s okay. Writing is about growth — not perfection.

Leverage your self-confidence. It will give you the gumption to publish your work. But then surrender your ego to the reality that your writing still has a long way to go.

It is only through the continual act of hitting publish that you can develop, learn, and grow. Get out the bad stories. Listen to reader feedback to learn how you missed the mark. Then tweak and publish your next story.

8. Stumble upon your voice

“After you’ve written 10,000 words, 30,000 words, 60,000 words, 150,000 words, a million words, you will have your voice, because your voice is the stuff you can’t help doing.” -Neil Gaiman

Every new writer wants to find his or her unique voice. Gaiman believes that developing a personal voice is a natural outcome of writing, so there’s no need to worry about finding your voice. Just write.

Gaiman recently went back to read the first story he ever wrote. Most of it sounded like other writers, but he said there was a page and a half toward the end that sounded like his current voice: “Yeah, 22-year-old Neil, actually the voice was there. I just had to do a whole lot more writing.”

Release yourself from the perfectionistic obligation to create your own voice right now. Just write. Experiment. Write as much as you can. You’ll eventually learn what YOU sound like.

9. Create mutually exclusive desires

“Everything is driven by want. Everything is driven by need. And everything is driven by characters wanting different things, and those different things colliding. And every moment that one character wants something and another character wants something mutually exclusive and they collide, every time that happens, you have a story.” -Neil Gaiman

Gaiman says inexperienced writers often struggle to create conflict and tension in their stories. In life, conflict is a negative thing that people try to avoid or quickly resolve, so it’s difficult to convince your pen to spill conflict onto the page when you sit down to write. But conflict is necessary to create a compelling story.

Put your characters at odds with each other. Create a zero-sum game. Few good stories end with everyone smiling at the final curtain. Someone needs to win and someone needs to lose.

10. Give your characters “funny hats”

“When you have a lot of characters wandering around, you need to help your reader…And one of the ways that I’ve always liked to do that is what I call ‘funny hats’…You give your character something that makes that character different from every other character in the book.” -Neil Gaiman

My wife and I have been watching the Showtime series Billions. Partway through Season 3 of the show, we realized that we had been confusing two characters with each other. Then we realized that not only did the two actors look similar but their characters had similar names: Ira Schirmer and Ari Spyros. The names Ira and Ari are even mirror images of each other. No wonder we were confused!

Gaiman recommends writers to “make sure that when somebody comes on, they don’t look like anyone else, they don’t sound like anyone else.”

Choose a defining characteristic for each person in your story. Differentiate through visual cues, speech patterns, or memorable character traits. Paint vivid descriptions to ensure your readers are never confused.

11. Ask yourself, “What is this story about?”

“The process of doing your second draft is a process of making it look like you knew what you were doing all along.” -Neil Gaiman

Gaiman says he always begins with a broad idea in mind for his story, but he often doesn’t know what the story is truly about until after he’s finished the first draft. At that point, he reads what he has written and asks himself, “What is this story about?”

“The question, ‘What is this about?’ is what gets you from the first draft to the second draft because what you’re then doing is you’re going, ‘Okay, in which case what I have to do now is buttress what the story is about and eliminate those places where I’m writing stuff that isn’t what the story is about,’” says Gaiman. “And it gives you just a wonderful, easy yardstick for what stays in and what goes out.”

12. Separate feedback from advice

“You always have to remember when people tell you that something doesn’t work for them, that they’re right. It doesn’t work for them, and that is incredibly important information. You also have to remember that when people tell you what they think is wrong and how you should fix it, that they’re almost always wrong. If you try and fix things their way, you’ll be writing their story, and you have to write yours.” -Neil Gaiman

It’s easy to confuse feedback and advice, but the two are very different. Feedback is telling someone what they did poorly. Advice is telling them how you think they should fix it. Although he doesn’t use those same words, Gaiman distinguishes between the two and recognizes that others’ advice is often not as helpful as they may think.

You know the story you want to write. If someone tells you that one of your characters is behaving in a manner inconsistent with that character’s personality, education, or upbringing, pay close attention and try to fix that mistake. But don’t fall into the trap of rewriting chunks of your story just to appease someone’s idea of what your story should be.

13. Do just enough research

“It’s like you’re a smash-and-grab robber. You are gonna put that brick through the window, then you’re gonna reach in and grab everything that you need and run away and use it, because honestly, you don’t want to spend ten years researching manners and morays in British public schools of the 1870s in order to get your story perfect.” -Neil Gaiman

This advice flies in the face of other authors like Margaret Atwood who pride themselves on their deep research. Gaiman advises writers to not get “trapped in a vortex of research” because it can pull you away from your writing.

Determine the right amount of research for the type of story you’re writing. If you’re writing a biography on Eleanor Roosevelt, you will need to err on the side of over-researching your work. But if you want one of your historical fiction characters to meet Eleanor Roosevelt in one scene, then a “smash-and-grab” approach probably works for your research about the former First Lady.

You’re the expert on your project. You determine what level of research will give you an accurate and representative perspective on your topic.

Neil Gaiman is a wordsmith who deserves emulation. If you can follow his advice above, you’ll become a stronger writer and storyteller.

Happy writing!

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2 Comments

  1. Kalman Reti on February 1, 2024 at 5:42 pm

    I howled at “manners and morays”!

    • Bobby on February 5, 2024 at 10:31 pm

      Haha, yeah isn’t that a great quote?! I love Gaiman’s way with words.

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