Six years ago, I made what some people would call the dumbest career move a person could make.

I left a job as Director of Client Services at an international SaaS company and became a Business Analyst at a credit card processing firm.

Depending on how you count it, the move represented about five steps backward on the corporate ladder. And yet, it’s the best career move I ever made.

When I interviewed at the credit card processing firm, the CEO and Chief of Staff told me the company customarily didn’t hire people into senior roles. They brought senior people into low-level positions so you could learn the business, then you had to prove yourself and earn a top spot.

They asked me what I ideally wanted to do, and I explained that in my last role, I had realized that I wasn’t passionate about Customer Service. I was passionate about people development.

In my CS role, I had found myself spending a disproportionate amount of time on learning & development (L&D) initiatives such as new hire onboarding and manager training. It took me a long time to realize that actual L&D roles existed that would enable me to spend nearly 100 percent of my time working on my areas of passion: training, mentoring, and developing people. And as soon as I realized that, I knew I had to jump ship and find a track that could get me into L&D.

So in these interviews with the CEO and Chief of Staff, they said they’d love to hire me as a Business Analyst and see if I could prove myself. If I could, there was a chance that 6–12 months later, I may find myself running L&D.

I left that interview with my head in a tizzy.

For years, I had been laser-focused on career progression. I had set personal goals of what title I wanted to attain by what age. To me, there was nothing more important than getting the affirmation (and ego boost) of climbing the next rung on the corporate ladder. And after a long slog up the ladder, I had landed a Director role.

The idea of falling to the bottom of the ladder sounded not only scary but absurd. Why the hell would I do that?

A Reframe of Perspective

And yet, the more I thought about it, I questioned whether my outsized ambitions were serving me well.

It began to feel like the only reason I was clinging to my current rung on the ladder was because of my ego, which didn’t feel like a good reason.

To resolve this dilemma, I did what I normally do in these situations: I sought out one of my mentors, Phil. A couple of days later, I sat down with Phil at a local coffee shop and asked him, “I’ve worked so hard to get to this point in my career. I shouldn’t move that far backward, should I?”

Quick background on Phil: he’s one of those guys who knows how to cut through bullshit while still being supportive (which makes him an incredible mentor).

Phil’s response set me straight: “But Bobby, it seems pretty silly to make a decision just based on a job title. Titles don’t really mean anything. Do you think this new role would be a step toward something more fulfilling?”

In a few sentences, Phil cut to the core of the situation.

It was indeed painful to swallow my ego and post my new “Business Analyst” role on LinkedIn a few weeks later, but I made the leap and it put me on my most fulfilling career path yet.

Six months later, I was given the opportunity to create a new role at that company as the Head of L&D, and I’ve been in L&D roles ever since.

In the years since, I’ve talked to countless friends and business leaders who are every bit as hung up on titles as I was. It seems many of us have given in to the implicit propaganda that says we need to climb hand-over-hand up a ladder someone else decided was important.

“It’s as if from an early age there is always someone pointing to a ladder and telling us to climb. And so we do. Only to find ourselves in a new space with someone new telling us that this is the ladder to climb here. And some of us, we got really good at climbing ladders…Which brings us to the problem with ladders: Very few of us ever took a class that taught us how to know, Is this ladder even leaning up against the right building?” -Rob Bell

I’m now convinced there’s a better way: a path of fulfillment for all of us. Just like anything else that’s real and true in the world, there’s no easy formula or standard solution that works for everyone. Each person has to figure out the path that’s most meaningful for them.

But it’s time we stopped thinking of career progression in terms of ladders and started thinking of it in terms of climbing walls.

Your Career as a Climbing Wall

Ladders are bidirectional. You’re either moving up (“good”) or down (“bad”).

Climbing walls allow freer movement. Sometimes the best way to scale a wall is actually to move sideways to grab a handhold that can propel you in a new direction. At other times, you need to move down the wall in order to get around an obstacle or find a new path.

On a climbing wall, any direction can be the right move to eventually reach your desired outcome.

A related mistake people make is thinking of career goals in terms of a specific title they want to achieve. For example, my 27-year-old self wanted to become a Director by the time I was 30, then become a Chief Executive when I was in my 40s.

The title was my focus. But if I really stopped to think about WHY I was so focused on titles, the honest answer would have been reasons like status, money, and power.

We could argue about whether those things are good or bad, but I think we can agree that they’re not always correlated with happiness and fulfillment.

There’s a better way to frame career goals. Rather than focusing on titles, you can focus on the impact you want to have with your life.

Life Impact Goal > Title

When I viewed careers as ladders, my career thoughts were focused on the question, “What title do I want to achieve and by when?”

But that is a shitty question. It doesn’t address any of the meaningful aspects of life, such as:

• Whether my work is improving the world
• Whether my work is helping others
• Whether my work is bringing me joy and fulfillment

A much better introspective career question is, “What impact do I want to have on the world?”

This question can be framed in many different ways:

• “How do I want the world to be different as a result of my time here?”
• “What path will bring me the most joy?”
• “What am I uniquely able to do that others can’t?”
• “If I accomplished one goal in my life and nothing else, which goal would enable me to feel like my life had been a success?”

Any of these questions leads to a more meaningful answer than any question about titles or positions.

I started to ask myself these questions six years ago when I made that massive career transition. Over time, an answer crystallized which has been a driving force in my life ever since:

My mission is to help others develop into better leaders, learners, and communicators.

That’s my Life Impact Goal. If I can accomplish that, my life will have been a success, and I’ll be able to hold my head high knowing I helped others while also finding joy in my work.