The Secret Power of WIIFM

A man peeking out from behind a wall, looking surprised

Putting yourself in the recipient’s shoes & asking “What’s in it for me?” can help you write better emails, craft stronger pitches, & persuade more people.

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Book Review: “Quit”

In her book “Quit,” Annie Duke investigates the psychological forces that prevent us from quitting and encourages balance between grit & quit.

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